There are cries of reducing the impact of banner advertising. But that’s not true. Advertisers still want rich media show. Industry expert Dr. Ralph F. Wilson, in an article on the web marketing today to 31 March was published in 2009, observed that there are some misconceptions regarding the evaluation of advertising banners, perhaps. In short, his observations are as follows:

View Banner or print the number of it is perceived. For some analysis, it has taken, or the page view, but some do not consider a banner is clicked, if the viewer stays on the page is fully downloaded to the banner.

In most of the ads is a diagram of a hyperlink to the URL of the advertiser. Compared to static images or graphics, banners, animated rich media more viewers would win on the web site advertisers.

Internet Advertising Bureau (IAB) has proposed to standardize the sizes of banners in their unit guidelines of the notice. They recommended sizes as follows:

a) 300×250 (Medium Rectangle)

b) 180×150 (square)

c) 728×90 (Leaderboard), and

d) 160×600 (Wide Skyscraper).

However, advertisers often according to the guidelines.

* The design should influence your visitors click on the banner to reach the advertiser’s site. Hits determines the overall performance.
* Cookies to pinpoint for advertisers banners in a sale to convert. Therefore, cookies are tools to evaluate performance.
* On all site (ROS) may be more economical version with banner ads.

The author also has tools to introduce the service in the same Article. They are:

* Each banner can be traced back to the point of sale by using cookies. This is the common practice in the industry ad content.
* Listing of links to analysis tools such as Google Analytics, followed by the necessary coding.
Banners * Create awareness among users. However, the level of awareness generation is difficult to quantify if the survey questionnaire.

Low production costs banners, affiliate programs offer very attractive banners and development is proposed another way, the author. Otherwise, to pay for the author, the shift from text-based advertising click the only way out is his.

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