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Proven techniques you’ll not find anywhere else
Facebook supplies a fertile and unprecedented potential for advertisers, marketers, PR pros, and businesses. You now can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he explains in depth how you can create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a amount of detail you won’t find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on what to:
Master the Facebook Ads web UI and Power Editor
Target and segment Facebook users with laser-sharp demographic precision
Write great copy and design ads that pop for B2C and B2B campaigns
Set the best KPIs, decipher the metrics, and look at your success
Use Facebook’s Ad Manager to successfully optimize and report
Get a huge selection of numerous impressions globally
Improve your ROI and showcase your brand
Help
Measure and increase your ROI
Support PR, marketing, and branding efforts
Understand crucial optimization factors
Effectively target depending on personal and professional factors
Simply put, nobody around understands Facebook Ads superior to Marty, with his fantastic capability to distill them into actionable steps you can now maneuver is certainly not lacking genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There’s no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, as well as a lot more.
—Carri Bugbee, President, big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See the best way to budget campaigns and bid your ads to increase every dollar spent
Marty Weintraub is CEO of aimClear, an online marketing agency which has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and also other global brands. He’s written extensively for search Engine Watch, Search Results Land, Internet Search Engine Roundtable, and others. Marty’s aimClear blog (aimclearblog.com) may be cited as on the list of Technorati Top Small Enterprise Blogs, Cision Top 10 Social Media Blogs, and PRWeb’s 25 Essential Pr Blogs You Must Be Reading, plus it in addition has been listed inside the AdAge Power150.
Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop and also speaks regularly at search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and also at universities.
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