Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques [Paperback]

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Proven techniques you’ll not find anywhere else
Facebook supplies a fertile and unprecedented potential for advertisers, marketers, PR pros, and businesses. You now can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he explains in depth how you can create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a amount of detail you won’t find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.

Find actionable tips on what to:

Master the Facebook Ads web UI and Power Editor

Target and segment Facebook users with laser-sharp demographic precision

Write great copy and design ads that pop for B2C and B2B campaigns

Set the best KPIs, decipher the metrics, and look at your success

Use Facebook’s Ad Manager to successfully optimize and report

Get a huge selection of numerous impressions globally

Improve your ROI and showcase your brand

Help

Measure and increase your ROI

Support PR, marketing, and branding efforts

Understand crucial optimization factors

Effectively target depending on personal and professional factors

Simply put, nobody around understands Facebook Ads superior to Marty, with his fantastic capability to distill them into actionable steps you can now maneuver is certainly not lacking genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz

There’s no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, as well as a lot more.
—Carri Bugbee, President, big Deal PR, and Adjunct Professorat Portland State University

Discover powerful targeting techniques

See the best way to budget campaigns and bid your ads to increase every dollar spent
Marty Weintraub is CEO of aimClear, an online marketing agency which has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and also other global brands. He’s written extensively for search Engine Watch, Search Results Land, Internet Search Engine Roundtable, and others. Marty’s aimClear blog (aimclearblog.com) may be cited as on the list of Technorati Top Small Enterprise Blogs, Cision Top 10 Social Media Blogs, and PRWeb’s 25 Essential Pr Blogs You Must Be Reading, plus it in addition has been listed inside the AdAge Power150.
Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop and also speaks regularly at search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and also at universities.

internet marketing the best tool for small business paperback price Internet Advertising

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