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Internet Marketing For Dummies is based on our first book together, marketing Online For Dummies. IMFD walks novice online marketers through all the main element steps in developing strategy and tactics. IMFD includes new chapters on Internet advertising and public relations, plus updated facts about choosing the best domain name, effective e-mail marketing, marketing on your own Web site, and how you can develop sufficient online strategy to make certain your tactical marketing efforts are successful and measurable.END

The secrets of effective e-mail campaigns — revealed
Includes an 18-page directory of Net marketing resources

Your fun and straightforward self-help guide to Internet marketing that gets results Whether you’re brick-and-mortar business or even a dot-com startup, effective marketing these days has to include an Internet component. That’s where this friendly guide comes in. From generating a killer site to creating probably the most of e-mail, banner ads, and internet based PR, it explains step-by-step the way to turn the Net into a terrific marketing tool.

Discover how to: Win the modern website name game Turn your website right into a marketing vehicle Avoid e-mail marketing blunders Create a winning Internet ad campaign Generate buzz with Web PR

The Dummies Way™ Explanations in plain English “Get in, get out” information Icons as well as other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

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