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Catherine Seda is often a popular speaker about the topics of search results marketing, affiliate management, and low-cost site promotion. She’s known for sharing practical tips and tools in her dynamic sessions at leading search engine, marketing, and industry association conferences.

Since 1995, Catherine has worked with organizations inside U.S. and Europe to leverage the Internet as being a marketing tool. Since the marketing executive of the web agency for five years, she championed client online promotions that included internet search engine optimization, pay-per-click media buys, opt-in email, banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking. She also designed the internet search engine program, which included co-creating an affiliate trademark protection strategy, for any direct response TV agency’s clients.

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Catherine shares revenue-generating techniques in her own articles like a regular columnist for Entrepreneur magazine, editor of the Internet Search Engine Sales e-zine, and freelance writer for industry publications including Response magazine, SearchDay (Search Engine Watch), LookSmart, Pay-per-click Analyst, FindWhat.com, and others. She’s also a contributing author of search Engine Positioning.

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‘…a worth reading book for social savvy marketeers who wish to improve their tactics and tools.’ (Business Network, February 2011).

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide
Put Facebook to work to your organization using this type of savvy guide that shows you the easiest way to develop, implement, and measure an effective Facebook strategy from learn to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and far more. See how other companies are succeeding, discover what to perform and what to not do, and make a winning campaign using this type of hands-on guide.

Understand how Facebook fits in to the social media landscape

Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics

Learn about Fan Pages and Groups and begin a winning corporate presence

Create a following with compelling content, Facebook ads, contests, events, and more

Integrate Facebook Connect to add social media features to your website

Use analytics to watch and test your results so you can see what’s working together with your target audience

Create clear, effective Microsoft Excel dashboards for reporting results

You’ll also find:

Advanced Facebook features and capabilities, including applications

Real-world “From the Trenches” case studies that illustrate successes to master from and mistakes to avoid

Information about valuable third-party resources and links

A look on the way ahead for Facebook marketing from industry luminaries

Praise for Facebook Marketing: An Hour Or So a Day

“By reading and taking advantage of FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications.”
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—David Meerman Scott, bestselling author of The Modern Rules of Marketing & PR, now published in 24 languages

“This book walks the walk. It shows marketers whatsoever levels the way to roll-up their sleeves, jump in, and have winning results quickly.”
—Brian Goldfarb, Director, Developer Platform, Microsoft

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