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Internet advertising remains a company finding its legs, nonetheless it is an important section of best commercial sites. And for businesses that usually are not Web-based, the Internet has become an important medium to consider for marketing strategies. In the second edition of Advertising for the Internet, authors and Net advertising professionals Robbin Zeff and Brad Aronson survey the current state of advertising online.
Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive look at things; even seasoned Webmasters will study from this title. The various advertising models and techniques are illustrated, while using balance of effectiveness versus user annoyance discussed frequently.
In addition to the technical aspects of getting your word out around the Web, the novel also covers special international considerations, legal restrictions and cautions, and targeting techniques, plus it carries a lengthy resource list. Zeff and Aronson’s analysis in the Web details the simplest way to track site and user statistics to monitor usage patterns and ad effectiveness. Whether you could be a techie or not, this book provides some useful insights. –Stephen W. Plain
Topics covered: Online ad models, direct marketing, Web measurement, targeting, pricing models, selling ads, buying ads, market research, international advertising, legal issues, and advertising free of charge (or almost).
There are two main regions of advertising for the Internet that people are trying to learn: how to buy ad space on someone else’s Web page, and how to sell advertising on their very own Web site. This book gives advertising managers and designers the data they require to place quality advertising around the Internet. –This text refers to an beyond print or unavailable edition on this title.
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