$24.9 Billion in Internet Advertising – Marketing?

by admin


Next year will be to pass the Internet Radio, or an average of more in the world of advertising in fourth place. According to Zenith Optimedia (media-buying agency), global spending on Internet advertising rose to 18.7 billion U.S. dollars in 2005 to 24.9 billion U.S. dollars in 2006. Zenith also has a peak of 7.7 percent of spending in Asia in the period before the 2008 Olympics in Beijing, China.

Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe. Middle East advertising spending increased by 22.4 percent between 2005 and 2006, while in America, with growth of 5.2 percent and 4 percent in Western Europe. Apart from the Olympic Games, the U.S. presidential elections and the European Soccer Championships in Austria and Switzerland next year, the largest contributor to global growth over the next two years. However, sales are bound to fall as soon as the end of major events.

Because of the high-speed Internet access, spending on traditional media like magazines and radio in the United Kingdom has come. More than £ 2000000000 was issued on Internet advertising in 2006. Compared to the U.S. with the world average of 5.8 percent and 7.8 percent share of ad spending 11.4 percent of the total UK advertising revenue online advertising.

Guy Phillipson, CEO of the Internet Advertising Bureau said that the UK has experienced stellar growth, the broadband connections are faster and cheaper. He added that online advertising is less risky and more transparent. A strong growth in online advertising, search engine while pop-ups are down. Video Streaming and banners are another growing form of online advertising, and they are to be disseminated.

Some advertising media such as television was to be on the way to a fall, but she recovered and cinema advertising will grow slowly. Newspapers and magazines advertising will also be affected.

Related Post :